Joana Sobral

Web solutions for creatives

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With a background blending arts and design, my approach is to understand my clients on an artistic level and create ways to communicate those values digitally. My starting point is to identify their needs, using a wide range of skills to create a flexible workflow that results in carefully thought-out end products.

What I do

1.

Help the right audience engage meaningfully with your work

2.

Create strategies designed for your longterm growth

3.

Make you stand out through solutions that are effective, unconventional, and intimately personalized to you

Services

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UX/UI design

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Frontend development

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Concept development & artistic direction

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Photography

The Carve Company

Website Re-do

An interior building company that designs and produces a variety of custom pieces, prioritizing a personal and collaborative relationship with the client.

Keywords: Nimble, Approachable, Fresh

Needs:

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Website re-do for their new visual identity (designed by Maja Bielawska)

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New UX strategy to increase volume of project proposals

Solution:

Analysis of their clients, current practices, and goals, which resulted in identifying very different user profiles. Based on this information, we developed a detailed UX map and precise copywriting, building easy and pleasant user journeys for each profile.

An extra twist

Motion design

Designing animations based on The Carve Company's values, translating their visual identity to the moving screen in a way that makes it even more engaging, building trust and excitement from potential clients.

A beautiful friendship with Spotify

3D interactive piece

A short text on the dynamics between the presence of data analytics and the fluidity of personal identity. How many aspects of who we are are intangible, regardless of how different platforms' algorithms establish and maintain certain patterns.

Needs:

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Web typography that is accessible, but unconventional

Solution:

Working with the text itself in a very simple way, yet adding to the experience through different elements like imagery and interaction.

An extra twist

3D interaction

An added interaction that adds some friction to the reading experience without taking away from the text's readability. This just adds some fun, making the website more memorable and engaging.

CO'LAAB

Photoshoot

A café & record store that also functions as a community-gathering space, hosting various events like open-deck sets, dance classes, and small exhibitions.

Keywords: Sharing, Creativity, Connection

C_People_1 C_People_2
C_DJ_2 C_DJ_3
C_Brand_2 C_Brand_3

Needs:

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High-quality images of the space

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Documentation of a music event

Solution:

Planning the photoshoot around capturing not only the space itself, but also the brand identity values. Since the space had only opened a couple months prior to the shoot, shots were also deliberately formatted for various purposes, such as for social media, their website, and other forms of marketting.

An extra twist

Capturing branding

Photographing brand design elements in the context of the space itself, documenting their visual identity in a way that's recognisably CO'LAAB.

Nika Dundua

Portfolio Website

Nika is an artist, designer, and scenographer. Her work explores dominant narratives, the methods and media used in their construction, and the distortions they create in both physical and digital spaces.

Keywords: Complexity, Storytelling, Scenography

Needs:

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A portfolio website to share work with potential collaborators

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Content structure that feels digestible without erasing the complexity of the work

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Using a platform through which she can edit the content herself

Solution:

Using Readymag: a no-code website-building tool. This allows for the functionality she desired for her website, but demanded certain design and functionality restrictions.

Matching her trajectory and desired hierarchy for her projects, creating a linear structure through her work. Users immediately encounter her most important project and dive into its story, and then move from one project to another like acts in a play, without breaking the immersion.

An extra twist

Cinematographic immersion

Borrowing elements from two of her main media, scenography and cinematography, using different elements like sound, moving typography, and tension to build immersion. By building out different atmospheres for each project, the complexity of her work feels more tied together and therefore more digestible to viewers.

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